Technology and

Commercialisation Readiness Tool

Our technology and commercialisation readiness evaluation tool enables you to assess the state of your product or service development and your progress towards commercialisation while giving you the confidence of developing an action plan.

Review your innovation management processes

Identify areas for improvement

Gain useful insights

Design actions

In today’s competitive landscape, bringing innovation to market demands more than just a great idea - it requires a balanced, data-driven understanding of both technological maturity and commercial viability.


Our TRL and CRL Evaluation Tool  is a powerful innovation analytics solution that bridges this gap between technology maturity and business readiness by evaluating your project across two critical axes:


  • Technology Readiness Level (TRL)
  • Commercial Readiness Level (CRL)


Unlike traditional tools that focus solely on technology, this dual-assessment approach helps you visualise imbalances, uncover hidden risks, and align your technical progress with go-to-market strategies. The tool assesses your innovation project across nine key dimensions, each supported by five targeted statements, to produce a comprehensive and actionable report.


About the TRL and CRL Evaluation Report


By integrating gap analysis, risk heatmapping, and targeted strategic recommendations, the tool empowers startups, scaleups, and corporate innovation teams to :


  • Visualise readiness gaps across technical and commercial dimensions.
  • Identify risk levels using a colour-coded TRL-CRL heatmap.
  • Receive tailored recommendations for de-risking and accelerating commercialisation.
  • Improve investor confidence by demonstrating roadmap clarity and risk mitigation.


Key Features


Based on your responses, it calculates:

 

  • Your TRL and CRL scores (1-9 scale)
  • A written interpretation of your project's development status
  • A Gap Analysis reflecting whether your technology and commercial strategies are aligned
  • A risk heatmap, showing how mismatches between TRL and CRL increase market entry risk
  • Tailored recommendations to de-risk, prioritise, and accelerate progress
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This powerful platform delivers a data-driven evaluation to help you unlock and accelerate your organisation's innovation potential.


Whether you are a start-up, SME, scaleup, a corporate innovation team or an investor and accelerator, your personalised report will serve as a strategic roadmap - guiding you to strengthen innovation capabilities, bridge critical gaps, and maintain a competitive edge in today's fast-evolving business landscape.


How It Works


1. Complete the Survey

  • Enter your organisation name, your department and a brief summary of your product or service innovation (optional but recommended for a personalised experience).
  • Evaluate the current technical and commercial development of your product or service by rating targeted statements across nine critical dimensions.
  • Provide objective ratings to reflect your project's true stage of technical readiness (TRL) and commercial readiness (CRL).


2. Generate Your Report

  • Once the survey is completed, click “Generate Report” to review your input data.



3. Choose and Purchase Your Report

  • Select the report that best fits your needs:
Report Type Essential Report ($9.99) Strategic Report ($49.99)
TRL and CRL Evaluation (Based on responses to statements) ✅ ✅
Summary TRL and CRL Comments ✅ ✅
Gap Analysis (Reflection on technological and commercial maturity) ✅ ✅
Dynamic Risk Analysis (Categorisation on risk matrix and recommendation) ❌ ✅
Tailored Recommendations and Insights ❌ ✅
  • Secure your report via our trusted PayPal gateway.


4. Download Your Report

  • Once your payment is processed, click "Save Report" to download your personalised PDF report.
  • Choose a location on your device to save it for easy access.


Why Choose Us?

Our tool does not just measure how advanced your technology development is - it also checks whether your business is ready to support it. By calculating your TRL and CRL levels, and mapping them on a risk heatmap, we highlight the misalignments that block commercialisation. Whether your technology is ahead of your market plan or your business case is running without a validated product, our tool flags it. It provides:


  • Your TRL and CRL scores (1-9 scale).
  • A written summary explaining what your scores mean.
  • A gap analysis showing if your technology and commercial readiness are in sync.
  • A risk heatmap, visually showing the risk level based on the TRL and CRL assessment and the gap between them.
  • Tailored recommendations based on your scores combination.
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TRL and CRL Evaluation

For each category, please select the button next to the description that best fits the status of your product or service development. This tool will determine the appropriate TRL and CRL levels based on your answers. Once all categories have been completed, you will have the option to save a PDF report to view your TRL and CRL scores together with personalised actions.

Provide Your Details




Technology

1. Project work is beyond basic research and technology concept has been defined.
2. Applied research has begun and practical application(s) have been identified.
3. Preliminary testing of technology components has begun, and technical feasibility has been established in a laboratory environment.
4. Initial testing of integrated product/system has been completed in a laboratory environment.
5. Laboratory scale integrated product/system demonstrates performance in the intended application(s).

Product Development

1. Initial product or service market has been defined.
2. Pilot scale product or service has been tested in the intended application(s).
3. Demonstration of a full scale product or service prototype has been completed in the intended application(s).
4. Actual product or service has been proven to work in its near final form under a representative set of expected condition(s) and environment(s).
5. Product or service is in its final form and has been operated under the full range of operating conditions and environments.

Product Or Service Definition / Design

1. One or more initial product or service hypotheses have been defined.
2. Mapping product or service attributes against customer needs has highlighted a clear value proposition.
3. The product or service has been scaled from laboratory to pilot scale and issues that may be affecting achieving full scale are identified.
4. Comprehensive customer value proposition model has been developed, including a detailed understanding of product or service design specifications, required certifications, and trade-offs.
5. Product or service final design optimisation has been completed, required certifications have been obtained, and product or service has incorporated detailed customer and product requirements.

Competitive Landscape

1. Secondary market research has been performed and basic knowledge of potential applications and competitive landscape have been identified.
2. Primary market research to prove the product or service commercial feasibility has been completed and basic understanding of competitive products or services has been demonstrated.
3. Comprehensive market research to prove the product or service commercial feasibility has been completed and intermediate understanding of competitive products or services has been demonstrated.
4. Competitive analysis to illustrate unique features and advantages of the product or service compared to competitive products or services has been completed.
5. Full and complete understanding of the competitive landscape, target application(s), competitive products or services, and market has been achieved.

Team

1. No team or company in place - single individual, no legal entity.
2. Solely technical or non-technical founders running the company with no outside assistance.
3. Solely technical or non-technical founders running the company with assistance from outside advisors/mentors and/or incubator/accelerator.
4. Balanced team with technical and business development/commercialisation experience running the company with assistance from outside advisors/mentors.
5. Balanced team with all capabilities onboard - e.g. sales, marketing, customer service, operations, etc. - running the company with assistance from outside advisors/mentors.

Go To Market

1. Initial business model and value proposition have been defined.
2. Customers/partners have been interviewed to understand their pain points/needs, and business model and value proposition have been refined based on customer/partner feedback.
3. Market and customer/partner needs and how those translate to product or service requirements have been defined, and initial relationships have been developed with key stakeholders across the value chain.
4. Partnerships have been formed with key stakeholders across the value chain, e.g. suppliers, partners, service providers, and customers.
5. Supply agreements with suppliers and partners are in place and initial purchase orders from customers have been received.

Intellectual Property Management

1. No Intellectual Property Rights (IPR) have been defined or established.
2. Preliminary considerations for protecting intellectual property have been made.
3. A clear framework for defining ownership and shareholding in intellectual property has been developed.
4. A formal assignment of intellectual property exploitation rights has been created.
5. Comprehensive contractual agreements regarding intellectual property rights have been established.

Access To Finance

1. No financial strategy is in place and no external funding sources have been identified.
2. Initial financial needs have been estimated and early-stage discussions with investors or grant providers have started.
3. A clear financial strategy has been developed, including budget forecasting and identification of relevant funding sources; seed funding or grants have been secured.
4. Institutional or private investors have been engaged, and funding agreements are in place to meet medium-term growth milestones.
5. A scalable financial model is in place, supported by a strong investor base and repeatable access to capital, ensuring long-term sustainability.

Supply Chain and Delivery Readiness

1. Potential suppliers, partners, and customers have been identified and mapped in an initial value chain analysis.
2. Relationships have been established with suppliers, partners, and service providers to understand delivery and logistics requirements.
3. Preliminary logistics and delivery planning has been developed, and partners have given input on distribution and fulfilment strategies.
4. Initial supply and delivery pathways have been tested through limited product/service rollout to early customers.
5. Initial supply and delivery pathways have been tested through limited product/service rollout to early customers.

Interested in improving your innovation management activities?

We are here to help!


Contact us to discuss how our innovation survey tool can allow you to gain useful insights unlocking your innovation projects potential.

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